The Client Workflow Communication Guide walks through the complete client journey and helps you to understand how to communicate with them professionally.

Step By Step
Each element of the client journey is broken down for you.

Simple
No jargon and complicated paragraphs full of technical details.

Easy customisable
Copy and paste directly into your software or email provider and customise to your preferences.

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THE ENQUIRY
The client makes initial contact to learn more about available sessions. There is an auto response and a full followup within 48 hours with full details of the services.

THE INITIAL CONSULTATION
Email the client with an introduction to the studio, along with plans to speak on the phone to answer their questions. Follow up if you don't hear back and manage expectations.

THE BOOKING
Should the client be happy to proceed, upon receipt of payment, send a booking confirmation with dates and times, contract and brief questionnaire.

THE CONSULTATION
The consultation is a fundamental part of the process and the client should be prepared adequately to make the most of this time.

THE PHOTOSHOOT
Send emails to the client on the run up to
the photoshoot to prepare them and get them excited about their photoshoot day.

POST-SESSION
Use this opportunity to thank the client again for the session the day after the shoot and let them know what is to happen next, what is expected.

THE VIEWING
Prepare the client for what is to be expected at their viewing appointment and send out guides for the purchasing appointment and payment options.

COLLECTION & DELIVERY
Keep your client excited and happy about
the process of their order and when it has arrived how they can arrange their collection or delivery.

REVIEWS AND REFERRALS
This is the end of the client journey, to garner a good review, have a referrals process and encourage repeat business.